Sony Bravia XBR KDL-52XBR4 52-Inch 1080p LCD HDTV ultimate electronics.
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Sony Bravia XBR KDL-52XBR4 52-Inch 1080p LCD HDTV
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Sony Bravia XBR KDL-52XBR4 52-Inch 1080p LCD HDTV List Price: $3,999.99
Our Price: $3,099.99
You Save: $900

Features
 10-bit 16:9 Full HD 1080p Panel (1920x1080)
 Motionflow with FHD 120 Hz high frame rate capability
 BRAVIA Engine PRO & Live Color Creation system
 1080p Inputs: HDMI (x3), YPbPr (x2), PC
 Advanced Contrast Enhancer (ACE)
[ + Zoom ]   [ Buy Now ] Electronics : Usually ships in 1 to 2 months
Sony Bravia XBR KDL-52XBR4 52-Inch 1080p LCD HDTV Customer Reviews
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♥♥♥♥♥ A real winner
It's easy to see just how far LCD's have come in the last five years. I purchased a 50" Sony in 2003. At the time, I thought this was the best looking picture for LCD. Colors on daylight scenes were truly magnificent but dark scenes had no contrast and the black level was, well, hardly black, more like a shade of grey!

A week ago I replaced this TV with the 52" XBR-4. What a wonderful TV. I heartily recommend it. Sony, and the other major LCD manufacturers, have really solved the problem with "black levels." Colors are very rich and dark scenes really come alive. And cosmetically, this TV is very classy with the glass border giving it a really nice look.

The SONY logo is illuminated and is appealing to see it light up when you turn on the TV. However, I find it distracting when watching a Blu-Ray or HD-DVD. You can easily turn this off (from within the general menu).

No negatives. If you're considering a 52" LCD,this is the king of the crop of true 1080p sets. They've been priced at around $2,999 during the last few weeks although a local upscale L.A. chain (Ken Crane's) from where I wanted to buy it, was selling the same set for a considerably higher price of $3,499.

I then decided to do some price comparisons to see if I could get a better price. I found it online at Amazon for $2,999 (though most retailers will not price match Internet e-tailers.) While I would save on the sales tax, I would be charged for shipping. Buying it locally it would be just the reverse. Other stores, like Best Buy were also higher in price, but coincidentally, while going through all the Sunday newspaper advertisements, I found the XBR-4 advertised by another chain (specializing more in appliances) in their Sunday L.A. Times ad. This chain has no locations near me and I don't think I would have shopped there anyway. But Ken Crane's does "price match" with local brick and mortar stores, so I got the TV for $500 less than they were selling them at.

I shop a lot at Amazon for CD's, DVD's, books and also some small appliances and electronics and have never had any problems. I'm just a little hesitant to buy such a large item online. Out of the box, my Sony was perfect. But if there were any minor flaws, I know the dealer would have taken it back immediately and replaced it the same day. So for the extra peace of mind, I did not purchase this online. But if this is not an issue with you, then get your TV from the fine folks at Amazon.
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